In a move expected to bring Apple technology to millions of
potential users, Apple Computer Inc. (NASDAQ: AAPL) today
announced that it will begin locally manufacturing select
products, as well as expand its distribution in India. India
is one of Apple's fastest-growing markets that comprise Apple
Pacific.
Apple has teamed with Digital Equipment (India) Limited
(DE(I)L) to manufacture one of its most popular desktop
computers, the Macintosh LCII, for the Indian marketplace.
DE(I)L is a joint venture between Digital Equipment Corp.
and Hinditron, a leading conglomerate of companies in India.
DE(I)L will also provide distribution for Apple Computer in India, significantly broadening Apple's market coverage
in that country. The agreement with DE(I)L complements an existing distributor agreement that Apple holds with
Raba Contel Pvt Limited.
"Since its inception in 1988, Apple Pacific has aggressively pursued new markets that afford the type of potential
India is currently providing," said John Floisand, president of Apple Pacific. "India offers a significant growth
opportunity for Apple Far East, by giving us access to the world's largest university-educated population, as well as
a newly liberalized economic environment."
"The possibilities presented by the Indian market are tremendous," said William James, managing director, Apple Far
East. "By distributing through DE(I)L and Raba Contel's network, we will be able to give many more Indian consumers
a chance to try a Macintosh and experience its trademark ease-of-use."
As part of its international expansion strategy, Apple plans to increase emphasis on software development by tapping
into India's vast resources of programming expertise. As a result, Apple expects to produce a new generation of
third-party products and customized solutions not only for users in India, but for consumers in other parts of the
world as well. Currently, Apple is working with 10 local software developers and exploring opportunities with
additional companies in the areas of software and support.
As Apple's fastest growing region, Apple Pacific does business in more than 87 countries. Subsidiary offices are
located in Toronto; Sydney, Australia; Tokyo; Hong Kong; Taipei, Taiwan; and Singapore.
NOTE: Apple, the Apple logo and Macintosh LCII are registered trademarks of Apple Computer Inc.
CONTACT: Nancy Keith Kelly of Apple Computer, 408-974-2133; or Whitney Greer of Regis McKenna,
415-354-4422, for Apple Computer
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