PR Newswire
August 21, 1997
I.D. Magazine's Annual Design Review Spotlights Apple as Best of
Category
Apple Computer, Inc. (Nasdaq:
AAPL) announced today that its limited edition 20th Anniversary Macintosh(R)
and eMate(R) portable computer for students have been awarded the Best of
Category prizes for Consumer Product entries for I.D. Magazine's Annual Design
Review. Both products were among the winners honored at a private gala
reception for leaders of the design and business communities in New York last
week.
The 1997 I.D. Annual Design Review is the largest interdisciplinary
design competition in the United States. This year, a record 2,500 entries were
received from designers and businesses across North America and Europe. Entries
in eight categories -- consumer products, furniture, equipment, environments,
packaging, graphics, student work, and concepts -- were reviewed by
distinguished juries comprised of professional designers, manufacturers,
academicians, and technology experts.
According to I.D. Magazine Editor-in-Chief Chee Pearlman, both products
break new ground in the area of consumer product design. "Our judges were
a bit awe struck in terms of both systems' potential as tools of the future.
The innovative designs of both the 20th Anniversary Macintosh and the eMate
successfully dematerialize what we typically think of with a computer, yet you
still get the sense that technology is really at work when you use them,"
said Pearlman.
Designed by Apple's senior director of Industrial Design Jonathan Ive,
the 20th Anniversary Macintosh is a limited edition computer that rethinks the
desktop paradigm. The flat panel display, high-end built-in speakers by Bose
and front-loading CD-ROM drive are housed within a sleek, thin casing supported
by a semicircular foot that folds to become a handle. A thin keyboard with a
leather palmrest and detachable keypad can be slid under the unit to free up
deskspace, while the power supply and subwoofer are in a separate unit that can
be placed on the floor. Integrated into the system are 2MB of video memory,
32MB of RAM, a 64-bit multimedia and graphics accelerator chip, built-in video
input, and Apple's TV/radio system.
Ive explained, "The I.D. award is a positive affirmation of the
design directions that Apple is taking for future products. The 20th
Anniversary Macintosh and the eMate are aimed at very different users, but
share a common design approach. That is, we want to provide the product utility
specific for each audience, yet also offer emotionally meaningful product
designs that elicit a positive reaction from our customers."
Apple's eMate, designed by Apple's senior designer Thomas Meyerhoffer
specifically for students, exhibits this design objective for the education
market. Featuring a clamshell-like translucent package, the eMate features pen
or keyboard-based input, battery life of up to 28 hours, light weight (under 4
pounds), Internet access, and is designed for compatibility with both Mac and
Windows networks. The eMate features the Newton(R) operating system and comes
with Newton Works, a set of built-in applications that includes a word
processor, drawing program, spreadsheet, and graphing calculator.
Both products are on display until Sept. 27, 1997 at the Strathmore
Gallery at the AIGA located at 164 Fifth Avenue in Manhattan. The exhibition is
open free to the public Monday through Friday from 11 a.m. to 6 p.m. and on
Saturday from 12 p.m. to 5 p.m. For general information about the AIGA Gallery
call 212-807-1990.
I.D. Magazine is America's leading publication on the art, business, and
culture of design. Since 1954, I.D. Magazine has been the voice of design,
covering products, graphics, environments and, most recently, interactive
media.
Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California, Apple
develops, manufactures, licenses and markets solutions, products, technologies
and services for business, education, consumer, entertainment, scientific and
engineering and government customers in more than 140 countries.
NOTE: Apple, the Apple logo, eMate, and Macintosh are registered
trademarks of Apple Computer, Inc. Additional company and product names may be
trademarks or registered trademarks of the individual companies and are
respectfully acknowledged.
SOURCE Apple Computer Inc.
NOTE TO EDITORS: 71 of the winning entries were designed using the Mac.
To access Apple press releases, background material, and contact
information on the web, visit The Source at: http://www.apple.com/source/. If
you are interested in receiving Apple press releases by fax, call 800-AAPL-FAX
(800-227-5329) and enter your PIN number. If you do not have a PIN number,
contact Apple's Media Helpline at 408-974-2042 to request one. If you would
like to receive Apple press releases by email, send an email message to
pressrel@thing2.info.apple.com. In the subject field, type the text
"subscribe [your full name]."/
CONTACT: Diane Hayward of Apple Computer, Inc., 408-974-0180, or
hayward1@apple.com
