As part of Apple's ongoing commitment to create the most exciting and
innovative new media content, the company today announced the latest addition
to its line of Apple Studio Centers--EC2 (Egg Company 2, the University of
Southern California's Annenberg Incubator Project) and the newly established
multimedia Testbed facility. Apple Studio Centers are designed to provide media
pioneers, entrepreneurs and start-up digital companies with the hardware,
software and technical expertise to take research and development to new
levels.
The EC2 Testbed facility provides Macintosh-based content developers
with an environment for developing and testing new multimedia applications,
multimedia content, products and services. EC2 is uniquely positioned in
between Silicon Valley and Hollywood allowing for the convergence of multimedia
content and creative new applications and technology.
Apple will begin its collaboration with EC2 by establishing an Apple
presence in the EC2 Testbed facility by providing a wide range of the latest
high-end Power Macintosh computers, Apple Network Servers and Apple Internet
Servers. Additionally, Apple is providing developers early access to its
Interactive Media technologies as well as prototypes of future Apple hardware
and software products. In addition, Apple will be sitting on the EC2 Selection
Committee.
"Our relationship with EC2 gives us a new, exciting and innovative
way to access the creative community," said Philippe Bouissou, director of
Apple Studio. "Through the existing expertise, facilities and
infrastructure already in place, EC2 allows us to bring together content
providers with the general computer hardware and software industry."
"The alliance between Apple and EC2 will provide creative and
technology support for new media companies," said Jon Goodman, director of
EC2. "This collaboration exemplifies the business and technology
assistance for which EC2 has been developed."
Apple began its efforts to establish Apple Studio Centers in December
1995 when it announced an alliance with EMI to form Abbey Road Interactive, a
Macintosh-based multimedia development studio, custom built to produce the new
generation of multimedia enhanced CDs, which are designed to give an extra
dimension to the CD format. Additionally, in February 1996, Apple announced the
opening of two Apple Web Studios, ABM (Aventure du Bout du Monde) and the
Digital Village, both of which aim to enlist the most talented developers to
create multimedia content on the Internet.
"The roll-out of Apple Studio Centers can best be described as an
extension to our own research and development while teaming-up with our
customers," said Satjiv Chahil, senior vice president of corporate
marketing at Apple. "We are excited about working with the best multimedia
talent from around the world to develop cutting-edge and highly creative
content."
Background on EC2
EC2, or the University of Southern California's Annenberg Incubator
Project, is a multimedia business incubator and Testbed facility under the
direction of Jon Goodman. EC2 is part of the Annenberg Center for Communication
under the executive direction of Elizabeth Monk Daley, the dean of the school
of Cinema-Television at the University of Southern California. Funded by a
donation of $120 million from Ambassador Walter Annenberg, EC2 was initiated in
September, 1995.
Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in more than
140 countries.
Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you, please
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CONTACT: Mary Devincenzi of Apple Computer, Inc., 408-974-4562, or
email: devincenzi.m@applelink.apple.com; or Chamara Russo of EC2, 213-743-2344,
or email, chamara@ec2.edu
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