PR Newswire
April 26, 1994
Apple Selects Micro Exchange Corporation To Help Customers
Upgrade to New Apple Products
Apple USA, a division of Apple Computer, Inc. (NASDAQ-NMS: AAPL) today announced an attractive
trade-in program that will benefit U.S. customers and resellers alike. Apple has named Micro
Exchange, one of the world's largest systems remarketers, to manage the Apple Exchange Program.
With this program, customers can trade virtually any combination of eligible Apple Macintosh,
IBM, Compaq, Hewlett Packard or other name brand CPUs, printers or monitors for trade-in dollars
good towards the purchase of new Apple equipment, including the recently introduced Power Macintosh .
The program is designed to be equally easy for customers and resellers to use, and offers
customers the best trade-in values available. The program benefits customers by making the most of
their existing hardware investments and offering a financing alternative that maximizes limited
capital budgets.
Customers get wider options for reducing the cost of upgrading and determining what to do with
existing systems. Resellers benefit because the Apple Exchange Program increases Macintosh sales
from the cash generated by trade-in transactions.There is no minimum number of machines for trade
in and virtually any name brand product is accepted.
"The Apple Exchange Program is an excellent opportunity for our customers and channel partners,
" said George Everhart, vice president and general manager of the PC Business Division at Apple.
"The program helps customers step up to Macintosh by making the most of their existing investments.
For years, companies have been pushing equipment downward through the organization.But now
that there are personal computers from the boardroom to the mailroom, this downward push is not
always feasible or desirable. And in an economy of downsizings and reorganizations, companies
frequently end up with excess inventories. Trade-in programs solve that problem. Some customers
can even fund the purchase of department-wide upgrades entirely with money raised from excess and
displaced inventories."
Program Logistics
Resellers provide the customer with a pricing schedule and worksheet which gives the customer
an idea of the equipment's trade-in value. The customer fills out this worksheet, and the reseller
then sends it to Micro Exchange. Within 24 hours Micro Exchange then sends the reseller a firm price
quote, good for 30 days. The reseller then forwards the quote to the customer. If the customer
accepts the quote, the reseller informs Micro Exchange, which then contacts the customer and arranges
for product preparation, shipping or pickup and invoicing. Once they've received the old equipment,
Micro Exchange evaluates it to confirm that its value matches the quote. If there are no revisions
in the price quote, Micro Exchange issues a check directly to the customer within 10 days
Funds raised must be applied towards the purchase of new Apple equipment.
Micro Exchange
As one of the largest systems remarketers in the world, Micro Exchange has extensive service
and retail channels, over $100 million dollars in remarketing experience, full service capabilities
that facilitate the acceptance of equipment requiring repairs, and the ability to work with major
brands including Apple, AST, Compaq, DEC, Dell, HP, IBM, Sun, Toshiba, Zenith and others.
Interested customers should contact their resellers. For the name and number of the reseller
nearest them, customers can call 800-538-9696.
Headquartered in Cupertino, Calif., Apple Computer, Inc. develops, manufactures and markets
personal computer, server, and personal interactive electronic systems for use in business, education,
the home, science, engineering, and government. A recognized pioneer and innovator in the personal
computer industry, Apple does business in more than 120 countries.
NOTE: Apple, Macintosh, and the Apple logo are registered trademarks of Apple Computer, Inc.
Power Macintosh is a trademark of Apple Computer, Inc. AST, Compaq, DEC, Dell, HP, IBM, Micro
Exchange, Sun, Toshiba, Zenith are trademarks or registered trademarks of their respective companies.
NOTE TO EDITORS: If you are interested in receiving Apple releases via fax, call 800 AAPL FAX
and enter I.D.number 6172.
CONTACT: Jayme Curtis of Apple Computer, 408-974-6296
(AAPL)
No comments:
Post a Comment