PR Newswire
July 15, 1996
Apple Computer, Inc. (Nasdaq:
AAPL) recently launched an exciting back-to-school promotion called "Cool
Cash Back + Cool Tools for Schools" to help both parents and educators
provide students, from kindergarten through grade 12, with greater access to
computer technology -- at home and at school. When families purchase qualifying
Apple Macintosh Performa computers and Apple printers from July 13 through
October 6, they can get a mail-in cash rebate and help their schools earn
points toward Apple and Apple compatible hardware and software products.
"As the leader in bringing computer technology to schools, this is
Apple's way of offering very attractive returns to parents investing in their
child's education this school season. At the same time, their neighborhood
schools can earn points to redeem for technology-related products," said
Dennis Mull, vice president of sales for Apple's consumer division. "Every
time a parent or family member buys a qualifying Performa and Apple printer for
their child during our promotion, they benefit and so could the school. All it
takes is just one computer or printer purchase, to start earning school
rewards."
Parents, educators, family members and friends can take advantage of Apple's
Cool Cash Back + Cool Tools for Schools program by visiting any Apple
authorized reseller and most major computer retail stores across the country to purchase their family computer. And because Apple's Macintosh Performa series of personal computers is customized for home use. The Performa includes a CPU, monitor, keyboard, mouse, and modem to connect to on-line services, explore the Internet, and send or receive facsimiles. CD-ROM drives also are built-in to all Performa models, letting users take advantage of superior multimedia capabilities for combining text, graphics, sound, still images, and video. Because multimedia capabilities allow the computer to simulate the real world, educators consider it ideal for experiential learning. It's easy to simply plug in a Performa and get started.
Apple's Cool Cash Back + Cool Tools for Schools is simple:
* Purchase a qualifying Performa or Apple printer, earn school rewards
points,
* Purchase a qualifying Performa and Apple printer at the same time, receive
a $100 mail-in rebate, earn school rewards points, and 50 bonus points,
* Assign school rewards points to any participating school, and the
school can redeem points for valuable products such as an Apple Macintosh
PowerBook 190 or Apple's Internet Server Solution for the World Wide Web -- the
Workgroup Server 6150/66.
Details of "Cool Cash Back + Cool Tools for Schools"
Promotional Offer
To take advantage of the back-to-school promotion, qualifying products
must be purchased between July 13 and October 6, 1996. For the mail-in cash
rebate, customers must purchase a qualifying Performa and Apple printer at the
same time and send in the completed Rebate & School Rewards coupon along
with the original (or photocopy) dated invoice or sales receipt before November
6,1996. A rebate check will be mailed within six to eight weeks. School rewards
points are earned for every product included in the promotion. The promotion
applies to computers and printers, as follows:
Macintosh Performa 6200/75 8MB/1GB/4xCD/15" monitor/14.4 modem
=100 points
Macintosh Performa 6205/75 8MB/1GB/4xCD/15" monitor/28.8 modem =100
points
Macintosh Performa 6220/75 16MB/1GB/4xCD/VI/TV/14.4 modem
=100 points
Macintosh Performa 6230/75 16MB/1GB/4xCD/VI/MPEG/15"/14.4 modem
=100 points
Macintosh Performa 6290/1008MB/1.2GB/4xCD/14"/28.8 modem
=200 points
Macintosh Performa 6300/10016MB/1.2GB/4xCD/15"/28.8 modem
=300 points
Macintosh Performa 6320/12016MB/1.2GB/4xCD/TV/VI/15"/28.8 modem
=300 points
Apple StyleWriter 1200
= 50 points
Apple Color StyleWriter 1500, 2200, 2400 and 2500
= 50 points
Apple Personal LaserWriter 300
= 50 points
Apple LaserWriter Select 360
= 50 points
Apple LaserWriter 4/600 PS
= 50 points
Apple Makes It Easy For Schools To Register For School Rewards Points
In early August, about 144,000 local school principals and technical
coordinators will receive registration information and forms in order to
participate. Once schools have registered, they will receive an Apple School
Rewards Kit which will include an educator guide, poster, stickers for tracking
accrued points, as well as detailed information about Apple School Rewards.
Additionally, schools will receive account summary statements three times
throughout the promotion telling them how many points their school has earned.
The first statement will be sent in early September and schools can redeem
their points at any time during the promotion before December 20, 1996. Schools
can also receive detailed information about registering and participating in
Apple School Rewards by calling the Apple School Rewards hotline at
1-800-YES-APPLE.
Here's how the schools acquire points. When qualifying Apple products
are purchased during the back-to-school promotion, customers complete a Rebate
and School Rewards coupon indicating which school they want to assign rewards
points to, attach proof of purchase, and mail it to Apple Computer, Inc., Cool
Cash Back + Cool Tools for Schools, P.O. Box 78248, St. Louis, MO 63178-8248.
It's that easy.
Here's a sampling of some of the Apple and Apple compatible hardware and
software products available as rewards:
Educational Software = 50 points
Apple Internet Connection Kit = 200 points
Apple Video/TV System = 350 points
Apple 4MB Memory Expansion Kit = 450 points
Apple Presentation System = 450 points
Apple MessagePad 120 =2000 points
Apple QuickTake 150 for Macintosh =2000 points
Apple Color LaserWriter 12/600 PS =4500 points
Program details are available by calling Apple's fax-back number
1-800-262-0329 to receive information via facsimile or by visiting Apple's
World Wide Web site (http://www.apple.com/promo/coolcash/). Apple reserves the
right to substitute or delete qualifying rebate and school rewards products,
and all products included in the Cool Cash Back + Cool Tools for Schools
promotion are available while quantities last.
Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in more than
140 countries.
Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you, please
call 1-800-462-4396 in the U.S. or 1-800-263-3394 in Canada. If you do not have
a fax machine or would like to locate an Apple authorized reseller near you,
please call 1-800-538-9696. Customers outside the U.S. should contact their
local Apple representatives for information.
Apple's home page on the World Wide Web: http://www.apple.com/
NOTE: Apple, the Apple logo, Macintosh, Performa, StyleWriter,
LaserWriter, MessagePad and QuickTake are registered trademarks of Apple
Computer, Inc. All other brand names mentioned are trademarks or registered
trademarks of their respective holders and are hereby acknowledged.
NOTE TO EDITORS: If you are interested in receiving Apple press
releases by fax call 1-800-AAPL-FAX (1-800-227-5329) and enter your PIN number.
If you do not have a PIN number, please call the Public Relations Hotline at
(408) 974-2042. If you would like to receive Apple press releases by email,
send an email message to pressrel@whoville.austin.apple.com. Include the text
"subscribe [your full name]" in the body of the message.
CONTACT: Tami Begasse of Apple Computer, Inc., 408-974-3156, or email:
tsbegasse@applelink.apple.com
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